Advertising Job Titles and Descriptions

Advertising Job Titles and Descriptions



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BY ALISON DOYLE

 

Updated August 14, 2018

Advertising is a type of marketing communication used to promote or sell something- like goods, services, or ideas. Because there are so many steps to creating an advertisement, and given the varied types of jobs in the industry as a whole, there are many advertising job titles and descriptions.

Advertising is usually paid for by sponsors and viewed through various media such as websites, newspapers, magazines, television, radio, outdoor advertising, or direct mail. An advertising firm might create advertising campaigns for various clients, or for one company.

Read below about some general advertising job categories, and a list of advertising job titles.

Use these lists when searching for a job in advertising, or learning about opportunities in the advertising industry. You might also use these lists to encourage your employer to make certain the title of your position to fits your responsibilities.

Types of Advertising

Commercial
Commercial advertising describes advertisers who are selling a product or service. Advertisements for these items showcase the features of goods and services appropriate to the type of media involved. Television and video stream ads might focus more heavily on graphics, while magazine or internet blog ads might be more text based.  

Non-commercial 
Non-commercial advertisers spend money to advertise items other than a consumer product or service. These would include political parties, interest groups, religious organizations, and governmental agencies.

Advertising Job Titles

People in advertising have a wide range of skills, especially strong communications skillswhich are required in many different kinds of jobs within the advertising industry. Below is a list of some of the most common advertising job titles. For more information about each job title, check out the Bureau of Labor Statistics’ Occupational Outlook Handbook.

Creative Development

The creative arena of advertising employs many workers responsible for putting together the visuals for magazine and newspaper advertisements, television advertisements, or brochures and corporate reports. Jobs such as advertising copywriter and graphics designer work under a creative or art director. Advertising copywriters write print ads, online ads, brochures, or commercial scripts for a variety of ad mediums, and also need to be able to spot spelling and grammar errors easily. Graphic designers create visual concepts, by hand and/or using computer software.

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Advertising Copywriter





Advertising Photographer





Art Director





Copy Associate





Copyeditor





Copywriter





Creative Technologist





Editorial Photographer





Graphic Artist





Graphic Designer





Illustrator





Motion Graphics Designer





Preprint Analyst





Print Traffic Coordinator





Production Artist





Producer





Web Designer





Writer



Management
An advertising manager oversees all of the advertising activities of a particular company. They help implement advertising campaigns, oversee all employees within the advertising department, maintain the advertising budget, and make sure each campaign is a success. They are in charge of making sure the client is satisfied with the ad agency’s advertising strategies.

Account Director





Account Executive





Account Manager





Account Supervisor





Advertising Campaign Manager





Advertising Director





Advertising Manager





Advertising Sales Director





Advertising Traffic Manager





Broadcast Account Manager





Creative Director





Digital Advertising Manager





Digital Advertising Sales Manager





Events Manager





Major Account Manager





Marketing Manager





Media Account Director





Media Director





Online Advertising Director





Online Advertising Manager





Print Traffic Director





Print Traffic Manager





Promotions Manager





Sales Manager





Senior Account Director





Social Media Advertising Manager



Marketing
A marketing associate helps a marketing or advertising office run smoothly. They might perform administrative tasks and conduct market research, analyze consumer data, or create marketing and advertising materials such as brochures. Marketing associates need strong written and oral communication skills in order to interact with employers, colleagues, clients, and vendors. 

Advertising Assistant





Advertising Buyer





Advertising Coordinator





Advertising Specialist





Agency Account Coordinator





Assistant Account Executive





Assistant Buyer





Assistant Media Planner





Brand Manager





Client Strategist





Client Support Specialist





Communications Coordinator





Content Marketer





Developer





Digital Advertising Specialist





Digital Media Planner





Interactive Media Buyer





Interactive Media Planner





Internet Advertising Buyer





Junior Account Planner





Marketing Associate





Marketing Coordinator





Media Buyer





Media Coordinator





Media Planner





Media Research Analyst





Media Specialist





National Account Coordinator





Online Advertising Coordinator





Target Marketing Strategist





Traffic Manager





Web Analytics Consultant



Sales
An advertising sales department is responsible for selling media space to advertisers. If they work for a magazine publisher, they sell space (such as half a page or a page) in the magazine. If they work for a TV station, they sell airtime to advertisers. They locate and meet with potential clients, provide all necessary information, and close advertising campaign sales.

Account Associate





Account Coordinator





Account Planner





Account Representative





Account Specialist





Advertising Sales Agent





Advertising Sales Representative





Multi Media Advertising Sales Manager





Multi Media Sales Manager





Online Advertising Specialist





Public Relations Specialist





Researcher





Sales Planner





Senior Account Planner



 https://www.thebalancecareers.com/advertising-job-titles-2061552