MARKETING
Pathway 1: Marketing Management
People with careers in marketing management formulate policies and direct the operations of businesses and corporations, nonprofit institutions and other organizations. In small firms, the owner or chief executive officer may assume all advertising, promotions, marketing, sales and public relations responsibilities. In large firms, which may offer numerous products and services nationally or even worldwide, an executive vice president directs overall advertising, promotions, marketing, sales and public relations policies.
Sample Occupations
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Public Relations and Fundraising Managers
Property, Real Estate, and Community Association Managers
Marketing Managers
Pathway 2: Professional Sales
Employees in professional sales are involved in the transfer of goods and services in the economy, both to businesses and to individual consumers.
Sample Occupations
Cashiers
Parts Salespersons
Advertising Sales Agents
Real Estate Sales Agents
Driver/Sales Workers
Cashiers
Pathway 3: Merchandising
Employees in buying and merchandising positions get the product into the hands of the customer. This process includes forecasting, planning, buying, displaying, selling and providing customer service.
Sample Occupations
Wholesale and Retail Buyers, Except Farm Products
Merchandise Displayers and Window Trimmers
Models
Wholesale and Retail Buyers, Except Farm Products
Pathway 4: Marketing Communications
Marketing communications employees plan, coordinate and implement marketing strategies, advertising, promotion, and public relations activities. Because of the importance and high visibility of their jobs, these individuals often are prime candidates for advancement.
Sample Occupations
Public Relations Specialists
Public Relations Specialists
Pathway 5: Marketing Research
Employees in marketing research are concerned with understanding people and organizations. They collect and analyze many different types of information to design new products, to predict future sales and to position their own company's strategies against those of its competitors.
Sample Occupations
Market Research Analysts and Marketing Specialists
Market Research Analysts and Marketing Specialists
https://www.asvabprogram.com/career-cluster-pathway-7
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